Short Abstract

Integrating evaluation into decision-making presents challenges. This presentation shares strategies for engaging stakeholders, building evaluation allies, and expanding into new areas. Gain practical insights to foster a culture where evidence is valued and used effectively.

Description

Integrating evaluation into daily decision-making processes poses a significant challenge for large organisations, and National Highways is no exception. This presentation delves into the intricate task of establishing a clear vision for evaluation, particularly in the face of influential stakeholders who may question its relevance or resist its adoption. Drawing from recent experiences in developing National Highways’ evaluation strategy for their upcoming five-year funding period, we will explore how evaluation leaders can maintain resilience and adaptability while upholding professional integrity and fostering motivation and ambition within their teams.

The session will outline effective strategies for understanding and engaging with challenging stakeholders and making a compelling case for the importance of evaluation. We will discuss how to navigate internal resistance while addressing external demands for evaluation evidence, as well as identifying and managing the reputational risks associated with such pressures. Additionally, we will focus on identifying and nurturing evaluation allies, individuals who can help build momentum and legitimacy throughout the organisation.

Special emphasis will be placed on expanding evaluation into new and emerging areas where it is difficult to show evidence of its impact. Demonstrating value in these contexts requires strategic thinking, creativity, and persistence. The presentation will also address how to tackle resource challenges posed by stakeholders by enhancing evaluation efficiency and improving the usefulness and usability of evaluation evidence.