Paper short abstract:

China's image; visual anthropology;gender perspective; narrative method; reality; creation; ritualized expression

Paper long abstract:

As for today's globalization, national image has been involved in the co-construction of imagination community with its intuition and popularity and become an important part of national interest. How to promote the national image, reconstruct our core values, perfect our development concept and make it a solid barrier to keep our sense of culture identity are the unavoidable problems in the visualized expression of China's image. It is an irresistible trend to use the method of visual anthropology and gender perspective to express China's image; however, the current national image films in China still have problems in the three aspects including narrative method and acceptance, reality or creation, ritualized expression and influence. finally, i will bring my newly produced film entitled as "Fujian Folk Culture" to the panel, for showing and discussing.

Paper short abstract:

In the countryside of China, up to date medical equipment and services as well as experienced medical staff are still deficient. This situations calls for more comprehensive utilization of Internet to break the constraints of the imbalance of medical service resources between urban and rural areas.

Paper long abstract:

China is a big agricultural country, reproductive health care for women and health care action towards girls focuses on rural areas. However, in the countryside of China, up to date medical equipment and services as well as experienced medical staff are still deficient. This situations calls for more comprehensive utilization of Internet to break the constraints of the imbalance of medical service resources between urban and rural areas, make full use of medical resources in the city through networked information services. Thus, on one hand, women of child-bearing age in countryside can get access to almost equal level of reproductive health care services compared with their urban counterparts, includes prevention and treatment of gynecological diseases, unwanted pregnancy emergency treatment, pre-pregnancy health check, prepotency consulting and testing; on the other hand, girls in countryside can also receive childhood health care and disability rehabilitation aid just like their urban counterparts. Meanwhile, the Reproductive Health Education and Digital Home Consulting Services Platform on which integrated a serial of digital media resources for reproductive health care, is built to meet the needs of rural women, especially the floating population of women migrant workers.

Paper short abstract:

This paper discusses recent initiatives to break the constraints of the imbalance of medical service resources between urban and rural areas in China, thus to narrow the urban and rural gap of reproductive health care, by utilizing Internet and modern communication technology.

Paper long abstract:

China is a big agricultural country, reproductive health care for women and health care towards girls focuses on rural areas. However, in the countryside, modern medical equipment and services as well as experienced medical staff are still deficient. This situation calls for more utilization of Internet to break the constraints of the imbalance of medical service resources between urban and rural areas. Thus, on one hand, women of child-bearing age in countryside can get access to similar level of reproductive health care services compared with their urban counterparts, includes prevention and treatment of gynecological diseases, unwanted pregnancy emergency treatment, pre-pregnancy health check, prepotency consulting and testing; on the other hand, girls in countryside can also receive adolescence health care and sex behavior guide like city girls. As a consequence, the Reproductive Health Services Platform on which integrated a serial of digital media resources for reproductive health care, is built to meet the needs of rural women of childbearing age, especially the floating population of women migrant workers, with the help of rapid developing and increasingly popularizing of telecommunication network and devices. The platform provides health evaluation, expert consultation, telemedicine and self-aid health management services that contains various aspects of reproductive health knowledge, including prenatal and postnatal care, proper contraception, disease prevention and cure, maternity and child care, scientific feeding and raising, etc. to rural women, through mobile phone, personal computer, tablet as well as television, in the form of short message, e-book, online video, animation, interactive game and so on.

Paper short abstract:

The knowledge of reproductive health among the old women living in the rural areas of West China is very scarce.

Paper long abstract:

The Aging of Population in China has become a currently notable issue, especially for the old women. Most of those old women are the susceptible population of some kinds of reproductive related diseases after menopause, whereas their knowledge of reproductive health is hypothesized to be very scarce, especially for those living in the rural areas of West China. Though some previous studies have been done to explore the such situation among the old women in Chinese west rural areas, the related evidence is still scarce.

An epidemiological study was conducted for 988 eligible Chinese old women aged 60-75 years old from Sichuan Province in 2010. Descriptive statistic method was used to ferret out the situation of their knowledge about reproductive health .

According to our results, the participants in this study were lack of the knowledge of reproductive health. About 51% of them were not awared of the relationship between healthy behaviours and the incidences of the related diseases. More then 80% of them had not correct knowledge about Sexually Transmitted Diseases(STDs),such as HIV/AIDS. Even just about the percentages of those who knew the names of diseases were still very low. For some related malignant tumors, about 36.3% and 30.8% of them heard about cervical cancer and endometrium cancer, respectively. Similar situation was found about non-malignant diseases.

To promote the reproductive health of the old women in Chinese west rural areas, there's still a long way to go. Further studies should be done to deal with the problems.

Paper short abstract:

The 30-years transformation of the property rights of media system is a very important situation in China. In order to deepen media reform, it is of great importance to cultivate the innovative awareness of cultural property and to improve the relevant laws.

Paper long abstract:

The 30-years transformation of the property rights of media system is a very important situation in China. The relationship between Chinese media, especially official media and modern enterprise system reform is one of the greatest challenges of the 21st century. In order to deepen media reform, it is of great importance to cultivate the innovative awareness of cultural property and to improve the relevant laws.

The cross-disciplinary research methodology is a prevailing trend in the 21st century. There has always been a relative estrangement of academia, industry and policy-making departments in China's media researches.

Features of cultural property and cultural assets that they are mostly intangible assets determine that it is by difficult to successfully finance in the existing credit system. Due to the lack of financing, the development of cultural industries faces many bottlenecks. To break out these restrictions, one of the highlights of the cultural system reform is the establishment of the Cultural Assets and Equity Exchange which has built up a bridge between "culture" and "capital".

However, the imbalance of cultural reform level between different forms of media and different regions remains. The Internet is the sector with the highest degree of privatization while there are fewer success cases of ownership reform in television. Western China's reform of media ownership is much slower than other areas because of direct conflicts and confrontation between regional cultural rights and different ethnic identities. The research topic will witness some new changes in the 21st century.

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