Accepted Paper:

Narrow the urban and rural gap of reproductive health care in China: Comprehensive utilization of Internet and modern communication technology  

Authors:

Jun Zhao (National Research Institute for Family Planning, China)
Xu Ma (National Research Institute for Family Planning, China)
Zuoqi Peng (National Research Institute for Family Planning, China)
Qiaoyun Dai (National Research Institute for Family Planning, China)
Hongguang Zhang (National Research Institute for Family Planning, China)
Yuanyuan Wang (National Research Institute for Family Planning)
Liguang Ma (National Research Institute for Family Planning)

Paper short abstract:

This paper discusses recent initiatives to break the constraints of the imbalance of medical service resources between urban and rural areas in China, thus to narrow the urban and rural gap of reproductive health care, by utilizing Internet and modern communication technology.

Paper long abstract:

China is a big agricultural country, reproductive health care for women and health care towards girls focuses on rural areas. However, in the countryside, modern medical equipment and services as well as experienced medical staff are still deficient. This situation calls for more utilization of Internet to break the constraints of the imbalance of medical service resources between urban and rural areas. Thus, on one hand, women of child-bearing age in countryside can get access to similar level of reproductive health care services compared with their urban counterparts, includes prevention and treatment of gynecological diseases, unwanted pregnancy emergency treatment, pre-pregnancy health check, prepotency consulting and testing; on the other hand, girls in countryside can also receive adolescence health care and sex behavior guide like city girls. As a consequence, the Reproductive Health Services Platform on which integrated a serial of digital media resources for reproductive health care, is built to meet the needs of rural women of childbearing age, especially the floating population of women migrant workers, with the help of rapid developing and increasingly popularizing of telecommunication network and devices. The platform provides health evaluation, expert consultation, telemedicine and self-aid health management services that contains various aspects of reproductive health knowledge, including prenatal and postnatal care, proper contraception, disease prevention and cure, maternity and child care, scientific feeding and raising, etc. to rural women, through mobile phone, personal computer, tablet as well as television, in the form of short message, e-book, online video, animation, interactive game and so on.

Panel G41
Dynamic gendered media presentation and diversified ownership: China's gendered media anthropological studies since 1978 (IUAES Commission on the Anthropology of Women)