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Reconfiguring Global Presence: Collaborative Performance and African Popular Culture in Digital Audiovisual Media 
Convenors:
Tom Simmert (Gutenberg University Mainz)
Bakar Abdul-Rashid Jeduah (Johannes Gutenberg University Mainz)
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Format:
Panel
Stream:
New forms of collaboration in African arts
Location:
S40 (RW II)
Sessions:
Tuesday 1 October, -
Time zone: Europe/Berlin

Short Abstract:

The panel seeks to understand how novel ways of collaborative performance through digital audiovisual platforms are reconfiguring the presence of African popular cultural products within the global space.

Long Abstract:

In today's interconnected digital mediascape, African popular cultural products are experiencing a transformative reconfiguration of their global presence. This panel explores the hyper-dynamic world of digital audiovisual platforms with a focus on the profound impact of collaborative performance on the circulation of African music and film across the global stage. By centering on popular platforms such as TikTok and Instagram, our contributors examine the emergence of innovative and cross-cultural collaborations that are reshaping the narratives and reception of African creative expressions.

Employing an ever-expanding set of tools, users on these platforms have harnessed the power of collaborative performance as a means of engagement and expression. This collaborative ethos extends beyond geographical boundaries, bringing together individuals from diverse backgrounds to participate in acts of artistic synergy and significantly helping cultural products like music and film to attract new audiences. Contributors to this panel will investigate how collaborative performances such as dance, instrument playing, singing, acting, and lip-syncing, are redefining the relationship between artists, their audiences, cultural industries, and platform companies themselves.

Our panelists will address questions surrounding the role of digital audiovisual media and platforms in increasing access to African cultural content, fostering cultural exchange, and challenging traditional notions of authorship, ownership and representation. By scrutinizing these contemporary modes of creative interaction, we aim to shed light on the transformative potential of collaborative performance in shaping the future of African popular culture on the global stage.

Accepted papers:

Session 1 Tuesday 1 October, 2024, -
Panel Video visible to paid-up delegates