Paper short abstract:

This research examines how collaborative endeavors of Nigerian musicians promote inter-cultural connections and how digital platforms has globalised Nigerian music and musicians. It specifically focuses on Burna Boy as a case study.

Paper long abstract:

The intersection of digital platforms and the collaborative efforts between Nigerian artists and non-Nigerian musicians has transformed the music landscape, fostering intercultural connections and promoting diversity. While there is growing interest in researching how digital platforms facilitate such endeavours and enhance global access to music, there is still a need to explore the impact of these collaborations on cultural exchange. This research aims to fill the void by examining how collaborations involving Nigerian Burna Boy and non-Nigerian artists have become a catalyst for promoting intercultural connections and how digital platforms democratize access to his music in the digital era. His collaborations with non-Nigerian artists like Beyonce, an American artist, Stormyz, a British rapper, Sam Smith, Jorja Smith, a British highlight his ability to connect with artists from different genres and countries. Their shared artistic expressions expose diverse audiences to a fusion of styles, facilitating a deeper understanding of cultural nuances. Digital platforms like Dropbox, SoundCloud, and collaborative tools such as Splice enable seamless file sharing and real-time collaboration on musical projects, breaking down geographical barriers and fostering global collaboration among musicians. Digital platforms facilitate music collaborations by providing a virtual space for artists to connect, share ideas, and collaborate remotely. Features like playlists and algorithm-driven recommendations help connect artists from different cultural backgrounds, exposing their music to new audiences and fostering more collaborative opportunities. By exploring the impact of these collaborations and the role of digital platforms, intercultural connections across music industries can further be promoted and enhanced.