The meaning of landscape and its sensations are mediated by various actors and various media, both by official authorities and informal actors. The theme of the panel is transformation processes and actors in negotiating and/or producing the meanings of the landscape.
When defining landscape, it is possible to stress its physical features or to deal with it as an ideological project. However, our position is close to John Wylie´s (2005) "entwined materialities and sensibilities". Starting from this and based on ethnological and anthropological knowledge, the panel addresses how landscapes are transformed, described, introduced or even produced by both official authorities and informal actors when presenting the particular landscape to public. We intend to focus especially on current use and transformation of "traditional" agricultural, natural and urban landscapes into zones of recreational use, tourism and free-time activities. During such a transformation, landscapes and their history, importance, meanings and even materialities are represented in various media (e.g. tourist brochures) and equipped with a specialised infrastructure (e.g. educational trails) in order to give "users" of the landscape a particular type of pre-understanding. In the panel papers deal with transformations of landscapes with the attention paid to the processes of negotiation of their meanings, e.g. in museum exhibitions, educational trails, in various events and new landscapes such as re-cultivated environments or various types of protected landscape areas or natural parks and the like.