Paper short abstract:

Since 2002, the small village of Luss on Loch Lomondside has self consciously developed 'faith tourism.' This paper explores what the necessary ingredients for the promotion of sacred place and creation of sacred space are considered to be in 21st century Scotland.

Paper long abstract:

Celebrating its Celtic saint Kessog, its Robert the Bruce connection, its pre-Reformation status as a pilgrimage site, and its contemporary popularity as a tourist destination and wedding venue, since 2002 the small village of Luss on Loch Lomond, Scotland, has self consciously developed 'faith tourism' to aid the local economy.

Tapping into a variety of sources of funding and manpower, a sacred space has been created that transcends denominational boundaries, is self-consciously internationalist, that simultaneously celebrates natural beauty and Christian heritage, and juxtaposes Celtic spirituality and commercialism.