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- Convenors:
-
Yujun Li
(Institute of Urban Development and Environment, Chinese Academy of Social Sciences)
Jijiao Zhang (Insititute of Ethnology and Anthropology, Chinese Academy of Social Sciences)
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- Track:
- Producing the Earth
- Location:
- Roscoe 2.5
- Sessions:
- Tuesday 6 August, -
Time zone: Europe/London
Short Abstract:
It is very difficult for anthropologists to understand Human Life without Enterprise and Market in the modern era.
Long Abstract:
It is very difficult for anthropologists to understand society and culture without economy. At the mean time, it is also very difficult for anthropologists to understand Human Life without Enterprise and Market in the modern era.
In order to have a better understanding on our life, society and culture, we should pay more attention to our economic activities, especially the activities of enterprise and market. However, enterprise and market are not the issue of economy, which need more explantion in the perspectives of social and cultural research.
In this panel, welcome the papers from anthropology and other relevent disciplines. We are waiting for a communication and discussion of multi-discipline.
Accepted papers:
Session 1 Tuesday 6 August, 2013, -Paper short abstract:
The paper will discuss on an issue of economies of ethnicity arisen by anthropologist, Eriksen (in Carrier, 2005). One phenomenon of such issue in Indonesia is ethnic entrepreneurs in the way in which ethnic identity is articulated in doing business in the context of urban culture.
Paper long abstract:
The paper deals with picture of ethnic entrepreneurs in Indonesia that is substantiated by field research done in two Sumatran cities in 2011. Two main research questions were of how ethnic entrepreneurs specifically express their ethnic identity in doing business? What entrepreneurialism do they mean in involving business in the urban context? Three main concepts emphasized in the paper are ethnic identity, entrepreneurialism and urban culture. Type of enterprises studied was small scale and the actors are focused on service and goods sellers. The paper explains, firstly, ethnic entrepreneurs who are regarded as socio economic agents who doing their enterprise by articulating dynamically ethnic identity. It is articulated through name of enterprise that is obviously referring ethnic attributes, language used and typical commodities they sell. Secondly, entrepreneurialism that is a kind of business tenet was studied by exploring some variables e.g. internal motivation, vision of doing business and basic knowledge to choose type of enterprise. Lastly, urban culture is regarded as actual context of doing business. It was analysed as a threating as well as encouraging business realms for agents. In sum, ethnic entrepreneurs in Indonesia may picture type of indigenous market agents who develop a kind of indigenous entrepreneurialism through ethnic-based enterprises with their interface to urban culture. Therefore, understanding ethnic entrepreneurs in Indonesia is one of ways to comprehend the interplay of ethnic identity, entrepreneurialism and urban culture.
Paper short abstract:
The report examines the consumer behavior of Russian and Tatar of the city Kazan (the Republic of Tatarstan). Particular attention is paid to the relation of tradition and innovation in a consumer culture, consumer response to marketing activities of entrepreneurs.(With financial support of RFH, project № 12-01-00018)
Paper long abstract:
Today's market reality is characterized by an increase in supply of various goods and services, the possibility of a broad selection, aggressive marketing impact on consumers. The report discusses the concept of the tradition of economic anthropology in such aspects as the «Traditional - innovative» and «traditional - modern» in a consumer culture, «tradition and fashion». Based on the analysis of empirical data of ethnological research conducted by the author, some of the features of consumer behavior of Russian and Tatar were revealed. They are related to the objectives of shopping motives, the purchase of new things, evaluating the impact of advertising and other marketing tools on the lifestyle, value system of family members, etc. The particular attention is paid to the characteristics of consumer behavior such as «followers of traditions». Several socio-demographic characteristics of the Russian and Tatar, whose traditions, such as other factors affect consumer preferences and determine the direction of consumer activity, were identified. The comparative psychographic profile of consumers of Russian and Tatar «followers of traditions» was built.
The report is prepared with financial support of Russian Foundation for Humanities, project № 12-01-00018 "Ethno-cultural models of consumer practices: the case of the Republic of Tatarstan".
Paper short abstract:
Traditional embroidery of Punjab in India has traversed from a non-commercial activity to a commercial connotation.Media has played an important role in highlighting the modification in traditional work and commoditization.This transformation has brought a change in craft and lives of craftswomen.
Paper long abstract:
The craft of Phulkari with changing times has traversed through various destinations. The embroidered textiles have moved a long way from fields to ramp and commercially explored the national and international markets. There is a shift from traditional work culture-from a personal product to a commodity. This mobility has led to the change in material form of this crafted item and even the association with the craft. Media has played a vital role in popularising the craft. Punjabi culture whether depicted in movies; theatre, art forms, photography etc. are incomplete without Phulkari. Thanks to the usage of ICT which has made it available to the people across the globe. Being a symbol of fortune, it has become very popular amongst the non-Punjabis too. Even the designers are exploring new designs in the embroidered craft. This is now not only limited to the odhini but to a variety of products in the market. This translation of a leisure activity into a commercial venture gives a sense of control to women who have the courage to take it beyond the territorial boundaries of domesticity. This paper examines the role of media in the transference of embroidery and the women embroidering the craft for commercial purposes.