PE17
Anthropology of arts business (IUAES Commission on Enterprise Anthropology)

Convenors:
Hirochika Nakamaki (Suita City Museum)
Koichiro Hioki
Chair:
Hirochika Nakamaki and Koichiro Hioki
Location:
University Place 6.210
Start time:
9 August, 2013 at 9:00
Session slots:
2

Short abstract:

The aim is to analyze art from anthropological perspective; i.e. to seek meaning for human life, while paying attention to the following categories which support arts business: ①artists and their cooperation, ②educational institutions for arts, ③art museums, ④arts business, ⑤public office and NPO.

Long abstract:

Arts management is defined as "In search for better relationship between art/ culture and modern society, and by liberating artistic potential to wider society, a totality of knowledge, methods and activities in order to realize full-grown society" (Yoshio MIYAMA). There is a basic understanding that arts also depend on management, not only on the imagination and creativity of each artist, in order to draw their potentiality. Actually, there are a variety of people and organizations which are associated with arts. It may be roughly classified as ①artists and their cooperation, ②educational institutions for arts, ③art museums, ④arts business, ⑤public offices and NPOs. This panel tries to analyse arts from anthropological perspective; that is to seek meaning for human life, while paying attention to the above mentioned categories which support arts business. First, there is a paper which picks up daily life of artists. Second, there follow presentations which seek for mutual relationship between artistic masterpieces/merchandises and customs of people. Third, some papers seek to find relation between art and technique/technology in order to sustain human lives. In contemporary industries, merchandizing not only requires functional elements, but also beautiful and attractive design. Modern merchandises are copied artistic products. If ordinary life is mainly composed of these products, arts play an important role of interaction between producer side and consumer side. Art does not confine itself to design. New contents such as music and literature are recruited to new products in digital world.