We wish to address mainstream American culture from an anthropological view by bringing together field-based or theoretical contributions.
Cheerleader, cheesecakes, dating, shopping malls, baseball ... whereas aspects of MAC have long been objects of reasoning and fieldwork within US cultural anthropology, it has only recently attracted interest by European and other Non-American anthropologists. The objective of this workshop is to address this relatively regional blind spot of European anthropology by bringing together existing scholarship. This is important because it will help us to close a knowledge gap on this specific, world-affecting region, and will also contribute to our understanding of the creation of 'the West' in academia. The aim of this workshop is to explore some of these questions and develop anthropological views on the subject. We particularly welcome field-based or theoretical contributions which consider the cultural and social dimension of MAC.