Paper short abstract:

Estonian FB meme page Daily Poirot was created in 2017 by the author of this presentation mostly for entertaining close friends and family members, but has gained a larger audience during the years. Reactions of the followers (approx 1300) reflect the importance of different current topics.

Paper long abstract:

Agatha Christy's detective Hercule Poirot is widely known character mostly due to the great performance by David Suchet. Estonian FB meme page Daily Poirot (DP) was created in 2017 by the author of this presentation mostly for entertaining close friends and family members, but has gained a larger audience during the years. The memes consist mostly of print-screens from TV show with Estonian subtitles paired with new media headlines and/or photos. Reactions, engagement and comments from the followers (approx 1300 registered fans, 36% men) reflect the importance of different current topics in Estonian society. The reach of each post is about 500-1700 people, but only about 10% viewers react to them. DP has clear values like science-based world view, he is pro-choice and has certain political preferences, so the followers with different background may choose to stay anonymous as their social media reactions are visible to everyone. Safer topics like weather, celebrity gossip and Eurovision song contest gain larger amount of post likes and shares.