Paper short abstract:

How is the archipelago area and the national park in Southwestern Finland portrayed in media of different kind? Who decides and why what kind of images and pictures are displayed of the archipelago and how does this coincide with the "real" archipelago.

Paper long abstract:

Based upon an ethnological fieldwork conducted in the archipelago of Southwestern Finland in September 2012, I aim to shed light on the images created and distributed of the archipelago area in different kinds of media. What is archipelago like in terms of images and pictures? Is it nature that mostly emerges in these images and how is everyday life visible in these images? Who creates the images and why? In other words, are these images portraying the "reality" of the archipelago or are they refined or photoshopped to suit a certain archipelago profile? My own fieldwork experiences as well as pictures taken, form my material and base for the presentation.