Paper short abstract:

Within the limits of a specific ethnographic community, different mechanisms are possible to create a tourist standing in the local landscape heritage. In the case presented here, is analyzed as a mythical narrative about art-route will generate tourist interest.

Paper long abstract:

Cultural creations shaped by mythic narratives, many times, become the discursive structures that organize the tourism practices of a particular community. In the case presented here of the Galician city of A Coruña, I have observed this process of constructing narrative about the life and work of artist Pablo Picasso, as the city is proud of the great painter from Malaga stay for five years after youth. Thus, about cultural imaginary experiences felt by the young Picasso, the tourism of this city has a Route Picasso and other tourism product marketable to the outside to attract many visitors.

In this concise paper try to answer two central questions: ¿what is sold on this route? And ¿what has cultural significance of Picasso in the local artistic field?

In-depth field work for several years in this city have been discovered as the mythical-symbolic of the archetypal figure of the bohemian who plays Picasso, has permeated all the artistic significance locally. The life and work of Picasso becomes a benchmark of artistic authority and a common place of symbolism that is embodied in the speeches of local artist, in the internal structures of the group shows in the mechanisms of domestic legitimation in works by artists, fetishists and metonymy in the space of the city that obsessively highlights its symbolic figure.