Paper short abstract:

Festivals designate the phenomenon of the planetary supermarket in combined with cross-cultural and tourist movements, burearucratic policy and political strategies. I will present the famous festivals in SE Europe and I will stress the problem of festival colonial politics of profit and the festival as an open society in proximaty of the people.

Paper long abstract:

Festivals designate an phenomenon of the planetary supermarket in combined with cross-cultural and tourist movements, burearucratic policy and political strategies. From such positions, great invasion of festivals exceeds their artistic and cultiural mission - they become a significant factor in reflecting and modifying global trends, local values and politics which depend on social, economic and political circumstances. How festivals produce spaces and how spaces take over festivals; how people shape spaces of living-in-festival and how spaces function as living-out festival; how to articulate people moving and people living; how to plan city-maker city-making policy and coordinate with developement of tourism? To ilustrate this phenomenon I will present the famous festivals in SE Europe and Serbia: EXIT festival of techno and rock music, The Folk trumpet playing festival, and the concept-project city festival. During the time of crisis and transition in postsocialist Serbia, festivals were incorporated into current politics and creation of the whole corpus of values and lifestyles. They represented ambivalent sides of Serbia - those which capitalise national - folklor and unilateral traditional values with elements of traditionalism, and others which remain on the positions of urban culture and cosmopolitians values, and of, multiculturalism perceived as standing against prejudices, xenophobia and violence. My research stressed the problem of festival colonial politics of profit interests concentration of power, and the viewpont of festival as an open society in proximaty of the people. In that sense, festivalization of places could be relevant with regard to creating potential for inovations and network communication.