Paper short abstract:

Paper short abstract: On the example of the lifestyle of Ingush women living in various cities and villages of the republic and beyond, the article examines the processes of transformation of the traditional system in Ingushetia and their consequences.

Paper long abstract:

It is difficult to imagine any modern country without the active participation of women in the socio-political, economic and cultural life of society. Its role in all spheres of society is steadily increasing, and the struggle for equal rights for women is underway. At the same time, it should be noted that each ethno-cultural group has its own gender model, which has both its own characteristics and features similar to other cultures, which are also subject to modifications. Historically, the gender model of each ethnos was formed based on biological differences in the distribution of social roles of men and women and reinforced by their religious and domestic beliefs.

The socio-political and economic transformations that have taken place in the country in recent decades have also had an enormous impact on the living style of Ingush society, on the structure of the population, largely altering the old model.

Recently this issue has become more relevant due to social media. Documentaries, videos, disseminated through social media are accessible to the general public. The Internet and the virtual world have become a means of accessing a variety of gender-specific questions in traditional culture. The increasing diversity associated with the status of women in the new reality is becoming evident.

In connection with the above, the study of ethnic processes from a gender perspective is particularly relevant if considering that the Ingush people have retained to this day many elements of traditional culture and a traditional worldview.

In the article, on the example of the lifestyle of Ingush women living in various cities and villages of the republic and beyond, with help of cyberethnography it is considered how intense the processes of transformation of the traditional system are and what are their consequences. The author managed to identify general trends and fix some stable transformations in the ethnic culture of the Ingush people.