P07
Anthropology in business: a retrospective and prospective view

Convenors:
John Curran (7bn)
Simon Roberts (ReD Associates)
Format:
Panels
Location:
Studio
Start time:
10 June, 2012 at 9:30
Session slots:
2

Short abstract:

This session will bring together leading academics, business anthropologists and commentators to explore the past, present and future of anthropology in business and how anthropology departments can add to this growing relationship.

Long abstract:

Over the last decade a number of books that outline the work of anthropologists in business have been published (Pink 2006; Sunderland and Denny 2007; Cefkin 2009; Clarke 2010), and conferences addressing this activity have become more common (e.g., EPIC). This session will bring together leading academics, business anthropologists and commentators to explore the past, present and future of anthropology in business and how anthropology departments can add to this relationship. Specifically, the session will explore the following topics and questions: • What does anthropology and ethnography offer to business and policy makers? • What is the journey from Ph.D to business or policy anthropologist? • What are the threats and opportunities of these applications of anthropology? And how can or should anthropologists within academic departments respond? Session format The session will be a roundtable, discussion format featuring some of the leading anthropologists working in business or policy settings or as advocates for anthropology's role. The panel consists of: Gillian Tett, US Managing Editor, Financial Times. Anthropologist and author of Fool's Gold Simon Pulman-Jones, Global Director of Innovation and Ethnography at GfK. Anthropologist Stephanie Linsdale, ReD Associates and anthropology graduate of LSE (2011) Simon Roberts (Co-Convener and Chair) Business Anthropologist, ReD Associates John Curran (Co-Convener and Discussant) Business Anthropologist, 7bn Insight and Strategy The session will begin with a short introductory comment from each panellist. The session will devote a considerable portion of time to audience involvement and participation through Q and A.