Author:Prema Hallikeri (Karnatak University, Dharwad)
Paper short abstract:
A plethora of embellishments have been prevalent among humans since time immemorial to adorn his/her corps. The objectives of such embellishments could have been aplenty. Against this backdrop, this paper focuses on the present and futuristic perspective of human beautification, viz. ‘cosmeticological anthropology’, which could be termed as one of the branches of anthropology. In the light of the above, this paper addresses certain pertinent issues such as the pretext, text and context of beautification and its need to redefine it in the 21st century.
Paper long abstract:
The elements of human beautification and décor or rather the elements of embellishments could be dealt with in Anthropological Studies from various angles. This paper in particular focuses on the present holistic and futuristic perspective of human beautification, viz. cosmeticological anthropology, which could be termed as one of the branches of anthropology, futuristically speaking.
A variety of embellishments of diverse genres have been used by humans since time immemorial to adorn his/her physique, be it body painting, tattooing, dermatological applications drawn from nature or otherwise, decorative accessories from feathers to pearls, etc. The objectives of embellishing oneself could have been aplenty right from attraction to maintenance of human corps. It is in this context that this research paper envisages to unravel what cosmeticology means to modern wo/man today. This research study also addresses the issue of equations between the East and the West in terms of commercialization of cosmeticological embellishing products and the technologies in the context of latest scientific/technological discoveries and innovations. In the passing, it also takes note of the 20th/21st century fashion statements in general & Parisian in particular and the whole gamut of commercialization of it which gets parallel to construction-destruction in terms of human biology.
In the light of the above, certain pertinent anthropological concerns of today shall be taken up, viz. the pretext of popularization, the texts of promotion [which falsify (?) the claims], in the context of a mad race for beautification and its redefinition which is the need of the hour.
Bio-cultural approach in human health study: retrospect and prospect