Paper short abstract:

As parameters and economical ideas cannot forge a sustainable change, the idea of dignification of human life arises to overcome structural violence amongst indigenous groups in Mexico.

Paper long abstract:

As the world has adopted neoliberal capitalism and globalization, the acceptance of the logics of non existence have been recrudesced. Social exclusion has been worsening, consequently, as a result of the simplification and the naturalisation of differences between various racial and social groups.

For the multicultural Mexican society, the brutality of structural violence, poverty and exclusion in which indigenous people are drowned, seem to be both naturally and logically justified in these context.

In addition to that, from a perspective related to the development of ICT, media and capabilities of social media interaction, knowledge and information are becoming key factors to attain economic and social development as well.

Hence it's not only the race, but also the system of knowledge, constraining indigenous groups to move forward towards human development.

The aim of this paper is to explore how, after centuries of domination, social and political dismissal of indigenous groups in Mexico, is the new generation of indigenous who claim for the recognition of themselves as subjects of human dignity as the starting point to achieve human development and social inclusion. Moreover, this paper presents how social media is being used amongst indigenous groups in order to create virtual communities to embrace the own indigenous culture and to empower indigenous population to foresee that by dignifying themselves -both as individuals and indigenous-, self determination, development and inclusion can be politically and socially attained.