In the multi-cities anthropologists face major challenges in understanding the dynamics of the ethnic enterprises as they become more diversified.
In the multi-cities anthropologists face major challenges in understanding the dynamics of the ethnic enterprises as they become more diversified. Just as previous generations of researchers took up the challenge of analyzing how various ethnic societies and the roads of their development in the past times, so, too, today's generation of researchers confronts the challenge of analyzing ethnic enterprises with diverse racial and ethnic groups. These challenges require anthropologists to go beyond existing theoretical frameworks and methodology to explore the complexity of the multiethnic group context. Research has shown that failures in the overseas business setting most frequently result from an inability to understand and adapt to foreign ways of thinking and acting rather than from technical or professional incompetence. The world is changing faster than most of us can calculate, and if American or European businesspersons are to meet the challenges of an increasingly interdependent world, they will need to develop a better understanding of how cultural variables influence international business enterprises. A healthy dialogue between business anthropologists and members of the international business community will be an important step in achieving that needed understanding.