Click the star to add/remove an item to/from your individual schedule.
You need to be logged in to avail of this functionality.
Log in
- Convenors:
-
Yujun Li
(Institute of Urban Development and Environment, Chinese Academy of Social Sciences)
Jijiao Zhang (Insititute of Ethnology and Anthropology, Chinese Academy of Social Sciences)
Send message to Convenors
- Discussant:
-
Hirochika Nakamaki
(Suita City Museum)
- Track:
- Survival and Extinction
- Location:
- Roscoe 2.2
- Sessions:
- Wednesday 7 August, -
Time zone: Europe/London
Short Abstract:
In the multi-cities anthropologists face major challenges in understanding the dynamics of the ethnic enterprises as they become more diversified.
Long Abstract:
In the multi-cities anthropologists face major challenges in understanding the dynamics of the ethnic enterprises as they become more diversified. Just as previous generations of researchers took up the challenge of analyzing how various ethnic societies and the roads of their development in the past times, so, too, today's generation of researchers confronts the challenge of analyzing ethnic enterprises with diverse racial and ethnic groups. These challenges require anthropologists to go beyond existing theoretical frameworks and methodology to explore the complexity of the multiethnic group context.
Research has shown that failures in the overseas business setting most frequently result from an inability to understand and adapt to foreign ways of thinking and acting rather than from technical or professional incompetence. The world is changing faster than most of us can calculate, and if American or European businesspersons are to meet the challenges of an increasingly interdependent world, they will need to develop a better understanding of how cultural variables influence international business enterprises. A healthy dialogue between business anthropologists and members of the international business community will be an important step in achieving that needed understanding.
Accepted papers:
Session 1 Wednesday 7 August, 2013, -Paper short abstract:
The Development of ethnic business in plural society always becomes a contentious issue and is dependent on the outcome of political contestation among different ethnic groups. The dominant ethnic group will resort to state intervention in order to control the economic resources in the country.
Paper long abstract:
Malaysia is a plural society that attained its independence in 1957. The colonization process had left the three main ethnic groups in the country achieved different level economic accomplishment. The politic of power sharing practiced since its independence had failed to address the problem of economic imbalance between different ethnic groups. The outburst of a racial riot in 1969 had impacted upon the political structure of this nation. The ascendance of an ethnic-hegemonic state initiated by UMNO has provided a solution to this economic imbalance. Consequently, the political elites of UMNO have applied state intervention to address the economic predicament of the Malays. This policy of affirmative action is realized through the efforts of Government Linked Companies(GLCs). However, this endeavor has encroached upon the economic interest of the Chinese community.This paper aims to examine the relationship between GLCs and Chinese business groups as well as how it impacted the Chinese business.
Paper short abstract:
This paper aims to explore how a Japanese AV company cooperates with local company and local internet media to promote actresses and burnish actresses’ image in China mainland.
Paper long abstract:
Japanese AV is very influential in many Asian countries and areas, including China mainland. Because buying pirate CDs or downloading free videos from internet has been main method for male audience to consume AV products, AV production companies cannot get considerable profits through their products, although many an AV actress has become well-known in China mainland. With Japanese AV industry's depression and China economy's rise, Japanese AV companies now regard China mainland as a potential huge market and has begun to develop business strategies there. However, as a new phenomenon occurred in recent years, the business activities of Japanese AV companies in China mainland have rarely been discussed in academia.
Through field work and individual in-depth interviews, this paper aims to explore how a Japanese AV company cooperates with local company and local internet media to promote actresses and burnish actresses' image in China mainland with a typical example of Aoi Sola, an AV actress who has gained amazing popularity and has become more and more acceptable by china mainstream media and internet users. We can find that the Japanese AV company achieved Aoi Sola's image transformation from obscenity to decency and from margin to mainstream through targeting on China's emerging middle class and overcoming obstacles of social morality and government censorship. Aoi Sola's image-building process in China mainland implicates the possibility of cross-cultural business after a better understanding of cultural context and the changing social structure of other countries.
Paper short abstract:
Chinese Old Brand Enterprises inherit Chinese traditional culture and bear unique techniques, products, and services in their operations.
Paper long abstract:
In 2006, Ministry of Commerce of the People's Republic of China started to implement "the Project of Revitalizing Chinese Old Brand Enterprises" and released the first list of Chinese Old Brand Enterprises. In 2011, the second list of Chinese Old Brand Enterprises was released in order to promote their development. According to China's Ministry of Commerce, Chinese Old Brand Enterprises are those inherit Chinese traditional culture and bear unique techniques, products, and services in their operations. These enterprises, labeled with distinctive historical character, enjoy high reputation and wide recognition. Why these enterprises can survive? Because of their intangible cultural heritage, brand equity or cultural deposit? Will they survive in the future?