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Paper short abstract:

This study investigates new trends in the usage of local musical resources with a global vision for the production of Yoruba folk-pop music. Through qualitative deductive method, theories of Intercultural Musicianship and Glocalisation towards the glocal musicianship performance aesthetics model.

Paper long abstract:

Having experienced European contact through the transatlantic slave trade, colonialism, and

religious missionaries, the Yoruba folk music suffered setback in terms of appreciation, acceptance and patronage. However, in recent times, there is a conscious revival, renaissance, reinvention and

transformation of the folk music culture from a glocal perspective in the face of prevailing globalisation,

the quest for global peace, and home-grown solutions to the 21st century global challenges.

Against this

backdrop, this study investigates glocal trends in contemporary productions of Yoruba folk-pop music. That is, new trends in the usage of local musical

resources with a global vision for the production of Yoruba folk music. Through qualitative deductive method and oral interview tool, this study shall deduce glocal approach of three musicians categorised

under the folk-pop music, namely: Segun Akinlolu (Beautiful Nubia), Bisade Ologunde (Lagbaja) and Shola Allyson. Purposively selected songs and music videos from selected albums (LPs) will be from

different studio albums of these three musicians. Being a study with glocalisation as its theoretical underpinning, music videos were purposively streamed via the official social media channels and

platforms of the artistes. Klopper‟s theory of Intercultural Musicianship and Robertsons theory of

Glocalisation underpin this study, with the aim of proposing the “glocal musicianship” performance aesthetics model for Yoruba folk music in a globalised society.

The study envisions that glocal approach

to the production of Yoruba folk music in an already westernised, civilised, urbanised and industrialised

society will place the Yoruba folk music on a global pedestal of music appreciation.