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Pop culture, gender and social media representation in 21st century Africa and beyond 
Casmir Onyemuchara (Alex Ekwueme Federal University Ndufu Alike, Ebonyi State Institute of African Studies, University of Ibadan, Nigeria)
Tosin Kooshima Tume (Rhodes University, Grahamstown, South Africa)
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Tosin Kooshima Tume (Rhodes University, Grahamstown, South Africa)
Paul Onanuga (Federal University Oye Ekiti)
Arts and Culture (x) Gender, Sexuality & Intersectionality (y)
Hauptgebäude, Hörsaal VIIb
Thursday 1 June, -
Time zone: Europe/Berlin

Short Abstract:

Pop Culture, Gender and Media are three very important variables that adorn the internet in contemporary times. This panel wants to converse on the cultural (dis)location of gender through the lens of social media (pop culture). considering gender formations and representations.

Long Abstract:

Gender can be defined as cultural and social construct rather than biological differentiation and also varies according to societies. It is based on this definition that this panel wants to critically examine and/or analyze the diachronic development in the representations of gender on social media and its cultural contestation in Africa. Social media is characterized with different contents ranging from videos of short films, dance, music, short skits, stories and life video streams. There are also images, infographics, electronic books and blogs among others. These contents are shared for public consumption by individuals across gender and communicate to human sensibilities in several ways. This panel wants to focus on what these contents represent in the African consciousness. How gender is constructed, key players and consumers, the contextual cultural meaning of these contents and what constitute gender and/or identity formations within the cyber space among others. As a multidisciplinary discourse, this panel wants to exchange ideas and challenge stereotypes which interrogate pertinent subjects on pop culture, gender and social media presently and their place in the future.

Accepted papers:

Session 1 Thursday 1 June, 2023, -