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P278


Digital work futures: adopting and adapting to AI-infused platforms in the digital and creative industries 
Convenor:
Martin Berg (Malmö University)
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Chair:
Martin Berg (Malmö University)
Format:
Traditional Open Panel

Short Abstract:

Digital transformation, enhanced by AI, is reshaping work. Yet, the perspectives of tech professionals driving this change are often missed. This panel emphasizes their experiences with AI platforms, seeking papers on the subtle integration of tech into daily routines.

Long Abstract:

Digital transformation and the introduction of AI-infused platforms are often described as fundamentally changing how we work, leading to new opportunities for efficiency and flexibility. However, most of the research conducted on this topic has overlooked the views of those who are at the forefront of this transformation, such as professionals in the digital and creative industries who create, use, and educate others about AI-infused platforms and services. These professionals have a critical role to play in shaping the labour market's expectations about how such technologies will impact our lives and work. By examining the cultures, practices, and expectations of these professionals, we can gain a better understanding of the changing nature of work and explore emerging digital work futures.

This panel focuses on how professionals in the digital and creative industries, including software engineers, CEOs, project managers, and creatives, experience, anticipate, and adopt emerging and evolving AI-infused platforms. The panel explores the social dynamics of when AI-infused platforms are anticipated, adopted and adapted to and how such practices relate to other dominant future-oriented narratives and discourses about the future of work. We welcome empirical, theoretical and conceptual papers - not the least from practitioners themselves to allow for a multilayered discussion. We are particularly interested in papers focusing on the 'quiet', and mundane ways technologies become part of quotidian routines in these professionals' lives and at work — dimensions that have slipped under the radar of scholarly attention addressing digital work futures.

Accepted papers: