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Paper short abstract

This paper explores how Gen-Z Chinese women negotiate feminist subjectivities across digital platforms and transnational contexts. Examines everyday moral and relational labour around marriage, family expectations, and platform-mediated governance under gendered and institutional constraints.

Paper long abstract

This paper examines how Gen-Z Chinese women negotiate feminist subjectivities through everyday struggles situated at the intersection of digital platforms, family institutions, and moral regulation. Drawing on feminist phenomenology, intersectionality, and transnational feminist theory.Rather than focusing on waged labour, the paper conceptualises everyday moral and relational labour—such as negotiating marriage expectations, kinship obligations, and platform-mediated visibility—as key sites where gendered inequalities and institutional power are reproduced and contested. It shows how women navigate algorithmic governance, familial pressure, and culturally embedded moralities while selectively appropriating feminist discourses circulating online and transnationally.

The paper contributes to anthropological debates on gendered labour, institutions, and moral economies, highlighting how feminist agency is forged through negotiation rather than opposition in constrained socio-digital environments.