Paper short abstract:

Digital media allows writers to expose their products. However, algorithmic rationality brought them challenges. This work talks about content creators, in literature area, and their practices on Instagram. As a methodological scopus, I did this research through (auto)netnography and interviews.

Paper long abstract:

Few months before COVID19 pandemic, I created a literature profile, @Poenoverso, just for fun. I did not know that I was coming into a very interesting field work. Undoubtedly, my training in Social Sciences provided me an analytical and critical view of environments permeated by human relations. Therefore, even inside of a universe considered by myself as a recreative place, my researcher side was activated. So, suddenly, when I realized what was going on, I started to build an anthropological work about writers in the digital environment.

Digital media, when compared to traditional mass media, can be considered a communication and cultural revolution. Not only because of the speed with which information circulates around the world, but mainly because the Internet has allowed individuals to stop being just recipients and start being producers of their own content. (CASTELLS, 2013; MISKOLCI, 2016). That is why writers have started to expose their products, without the need for publishers' agreement. However, algorithmic rationality brought them challenges.

Then, this exploratory research talks about content creators, in literature area, and their practices on Instagram. In other words, I aim to show their strategies and negotiations to expose their work.

It also important to highlight that gender perspective was considerate in my analyses, because female writers have a different and hard path to achieve their goals. Many of them, are suppressed by obligations that manifested mental problems like anxiety and depression.

As a methodological scopus, I have done this research through (auto)netnography and interviews.