Paper short abstract:

Nudging people to think anthropologically, Anthropour is an initiative that creates avenues for the CLASS. Using a five-series approach on Instagram, Anthropour builds capacity for diverse audiences to learn, unlearn and relearn anthropology.

Paper long abstract:

The paper explores experiences to elevate the discipline of anthropology, fostering public recognition and acceptance within academia. Drawing parallels between conveying anthropology to non-anthropologists and practicing anthropology, Anthropour brings anthropology to the masses. Nudging people to think anthropologically, and imbibe that in their everyday life. Our goal is “To establish a solid foundation via capacity building that explores the horizon of working for fellow people.”

The paper delves into the methodologies employed by Anthropour. Through a five-series approach on Instagram, Anthropour brings out diverse anthropological concepts. The "Did You Know" series presents intriguing facts, while "Yours Anthropologically” is a series of open letters to throw light on the hidden practicality of the human world. Our approach is to reimagine a chosen concept using some daily life examples and case studies. In the "Engage" series, the audience is invited to actively participate by commenting on pressing topics. The "Reflection" series gives a space to match anthropology to behavioural consciousness. And each “Blog” post shares researched content. In addition, Anthropour actively takes part in Anthro Day celebrations. Key highlight being the "Agency in Objects" activity, which signifies the importance of mundane objects in our lives. This serves as a catalyst, enabling the public to swiftly grasp anthropological concepts.

The challenges encountered include greater enthusiasm and active participation by audience. To foster a sense of community among participants, Anthropour looks at the broader acceptance of anthropology in public and academic spheres to form a CLASS (Collective Learners of Anthropological Science and Social sciences).