Paper Short Abstract:

Utilising ethnography to identify and dismantle barriers in SMEs, this study showcases a transformative approach for designing resilient future work practices.

Paper Abstract:

This paper introduces the 'HOME' Improvement approach as a dynamic embodiment of 'doing' and 'undoing' within the realm of small and medium-sized enterprises (SMEs), presenting a novel method for SMEs to navigate their evolving work practices.

Doing: The initial phase involves a holistic organisational analysis — a deep dive into how work is currently 'done.' This phase represents the 'doing' of traditional practices, utilising ethnographic methods to understand existing operational models, work cultures, and employee dynamics within Southside Architecture.

Undoing: Following this, the approach transitions to an 'undoing' phase, where established practices are critically reassessed. Here, changes are collaboratively co-designed and prototyped, challenging and dismantling the status quo. This 'undoing' is critical, as it allows for the deconstruction of outdated practices, paving the way for innovation and transformation.

A New Doing: The final stage introduces a new form of 'doing,' where the co-designed changes are implemented. This phase prepares the organisation for future challenges by embedding new practices. It signifies a reconfiguration of work practices, transitioning from traditional methods to innovative, sustainable approaches.

The 'HOME' Improvement approach reflects a continuous cycle of 'doing,' 'undoing,' and 'redoing' in response to the shifting needs of SMEs. This paper advocates for the significance of this approach in the broader context of anthropology, demonstrating how the discipline can actively contribute to and shape the futures of organisations amidst global uncertainties. It exemplifies how anthropology can be both undone and redone to serve practical, impactful purposes in addressing modern societal challenges.