P086
Wine mobilities: tensions in crafting wine stories [Roundtable]

Convenors:
Marion Demossier (The University of Southampton)
Sarah Yoho (University of Leeds)
Peter Howland (Massey University)
Christopher Kaplonski (Anthroenology)
Clelia Viecelli (University of Southampton)
Chair:
Peter Howland
Discussant:
Sarah Yoho
Stream:
Panels
Location:
SO-D320
Start time:
16 August, 2018 at 9:00
Session slots:
1

Short abstract:

The panel "Wine Mobilities" seeks to examine the trope of mobility in the wine sector by looking at the roles of "flying winemakers", wine producers, experts, and consumers as well as the circulation of wine stories at transnational level and their impact on our understanding of the world.

Long abstract:

Anthropological inquiry into wine studies opens a unique and distinctive window onto complex processes of Globalisation defined as time and space compression (Harvey 1989). While mobility has long been a topic of study in anthropological research, those working in the field of anthropology of wine have not given sufficient attention to the theme of staying, moving and settling against the hegemonic context of terroir ideology. Unlike food, wine as a global commodity has a multifaceted transnational social function which extends deeper than other commodities due to its intoxicating and pleasurable effects. It connects people through space and time, and it does so not only through consumption, but also the deployment of stories, the sharing of knowledge and emotional bonds, and the remembrance of special convivial encounters. Mobility is, therefore, central to its existence. The panel "Wine Mobilities" seeks to examine the trope of mobility in the wine sector by looking at the roles of "flying winemakers", wine producers, experts, and consumers as well as the circulation of wine stories at transnational level and their impact on the global wine industry. Wine Mobilities invites exploration into how wine producers and wine consumers craft their own life histories through mobility, and what kind of values and meanings they give to their own professional and lay practices through their experiences of Globalisation. We welcome case studies engaging with wine mobility and what they tell us about the world we live in. Keywords: wine, stories, globalisation, mobility, modernity