In the recent neoliberal phase, the global geography of production and consumption is being continuously redefined. This panel wants to focus, with ethnographic approach, on the new production systems, the new consumer models of goods, the effects of precarity, the possible future.
In the recent neoliberal phase, the global geography of production and consumption is being continuously redefined, because of old and new multi-national mergers, new processes of work's delocalization but also internal relocalization, as consequence of the faster change of the indicators able to define production areas, on the one hand, and new markets, on the other. The markets of consumption (the other side of the coin), are now composed by restricted and changeable niches of consumers, that influence in a circular way the fragmentation of the production and require its easier mobility in areas defined time after time. In this scenario, work becomes precarious in a more diffuse way and in heterogeneous shapes, investing old and new works, producing changes of roles, tasks, skills and different cultural investments, traditionally destined to the job. Ethnographic methodology specifically investigates large issues in small places: connected with anthropological theories, it may return fragments of life and cultural horizons of men and women that, from different social positions, are involved in these ongoing changes, with margins of power more and more restricted, but also with new livelihood strategies. This panel focuses on the paths of these change: new production systems, new consumer models of goods produced in other economic spaces, the outcomes in the daily life, the possible future.