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Matsuri in depopulating Japan: what is keeping so many of them alive? 
Convenor:
Mark Teeuwen (University of Oslo)
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Discussant:
Paulina Kolata (University of Copenhagen)
Format:
Panel
Section:
Religion and Religious Thought
Location:
Lokaal 0.2
Sessions:
Saturday 19 August, -
Time zone: Europe/Brussels

Short Abstract:

Depopulation threatens the survival of many traditional matsuri throughout Japan. Yet a remarkable number of matsuri are finding ways to adapt to new circumstances and survive. This panel investigates the strategies that make this possible.

Long Abstract:

For decades now, scholars, administrators and journalists have predicted the demise of rural festivals in Japan. Depopulation, especially the lack of youngsters, has been the main reason for their pessimism. Indeed, a good number of matsuri have disappeared in recent years, while many others are teetering on the brink. Yet it is also a fact that many festivals have shown remarkable resilience. In this panel, we ask why so many matsuri in places affected by depopulation have not only survived, but even gained a new sense of meaningful urgency.

Matsuri are often labelled as expressions of “traditional culture,” and many are the object of preservation measures. The discourse of matsuri decline in fact reflects an increased concern with the fate of previously little valued events. Matsuri that were once dismissed as regrettable “mayhem” (omatsuri sawagi) are now increasingly treasured as expressions of local and national culture, communal events that foster social cohesion (kizuna), mediums of spiritual healing (iyashi), a source of local pride, and tourism resources. A growing number have been designated as intangible folk heritage, resulting in some public interest and support, while reorganising the caretakers of the matsuri in “preservation associations” (hozonkai). Preservation, in fact, has become the key concept of public policies concerning “traditional culture.” This undeniably conveys a sense that matsuri have become a relics from the past that need ever higher levees to prevent them from being flushed away by the rising waters of modernity.

In practice, however, no preservation policy can save an event that has lost its contemporary relevance. The survival rate of festivals in contemporary Japan shows that caretakers are succeeding in creating a sense of relevance strong enough to inspire costly investments of time and money. This panel will explore how matsuri are defying the rhetoric of preservation even as they face an uncertain future. How are matsuri reinventing themselves in dwindling communities by creating new meanings and embracing new strategies of engagement? Is there a sense that depopulation makes matsuri more important?

Accepted papers:

Session 1 Saturday 19 August, 2023, -