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Media_03


Perspectives on the global consumption and transfiguration of Japanese media: a roundtable 
Convenor:
James Welker (Kanagawa University)
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Format:
Panel
Section:
Media Studies
:
Auditorium 2 Franz Cumont
Sessions:
Saturday 19 August, -
Time zone: Europe/Brussels

Short Abstract:

This roundtable brings together scholars of Japanese and other cultures to examine, at various scales, ways Japanese media and popular culture from manga and anime to Marie Kondo are being consumed, interpreted, and transfigured outside Japan.

Long Abstract:

This roundtable brings together scholars of Japanese and other cultures to examine, at various scales, ways Japanese media are being consumed, interpreted, and transfigured outside Japan. Moving from the local to the global, each scholar will briefly introduce one or more media texts, genres, or spheres and discuss how these have been transfigured outside of Japan, with attention to cultural context. The speakers will then discuss points of overlap and divergence in different cultural contexts across various forms of media. The final thirty minutes will be allotted to questions and comments from the audience.

The first speaker examines how American television has been repackaging and globalizing Japanese television, celebrities, and popular culture via an examination of Tidying Up with Marie Kondo and Queer Eye: We're in Japan! In these shows, Marie Kondo attempts to performatively clean up American households, while the Queer Eye cast attempt to polish the lives of queer individuals in Japan. The third speaker discusses the Sanrio character Aggressive Retsuko, the angry antithesis of Hello Kitty, with attention to its representation of the precarity and angst of Japan's post-industrial neoliberal workplace and how that representation has been responded to by viewers overseas. The next speaker surveys Japanese pornography research and pedagogy in Hong Kong, elucidating media, subcultures, and approaches to the study of sexually explicit media, drawing attention to media that are small, momentary, and hidden from larger public domains. The final speaker explores ways the Japanese transmedia genre boys love (BL) has been consumed, understood, and transfigured around the world, resulting not just in local transformations of the genre but also sometimes profound effects on local cultures.

Accepted papers:

Session 1 Saturday 19 August, 2023, -