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- Convenors:
-
Blai Guarné
(Universitat Autònoma de Barcelona)
Ronald Saladin (University of Trier)
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- Stream:
- Media Studies
- Location:
- I&D, Piso 4, Multiusos 3
- Sessions:
- Friday 1 September, -
Time zone: Europe/Lisbon
Accepted papers:
Session 1 Friday 1 September, 2017, -Paper short abstract:
The purpose of this study was to investigate what kinds of news events are spread by Twitter users and what information about the news is included in their tweets. The study found that popular news on Twitter has the same news values as traditional media, but has some different features from them.
Paper long abstract:
With the emergence in the Internet technology of the late 1990s, our media environment drastically changed, and the growth in the use of smartphones in the recent year accelerated this transformation. This change of the media has also affected our media use. Social media is one of the most influential media which changed how people interacts with information. Today social media work as devices for people to send information freely and receive information easily.
This study focuses on use of Twitter by Japanese. In Japan, these days the number of Twitter users is growing most rapidly, and it gains popularity especially with the younger generation. They access various information through Twitter. As the number of people who watch TV news and read newspapers has decreased, it is getting common to find out about the latest news through Twitter. Today Twitter works one of the most significant news media.
The purpose of this study was to investigate how news are covered on newspapers and twitters by comparing between news coverage on newspapers and tweets.
This presentation deals with coverage on Moritomo Gakuen issue, which is a recent major news topic in Japan as one of the case study.
As the result, it was found that news values which media researchers on traditional media had insisted for a long time are related with dissemination of news on Twitter. However, the news which Twitter users like to spread has some characteristics different from the traditional values.
In Japan, the trend of Twitter is going to continue for a while. Twitter has a strong potential to become a powerful tool to send news to many people, so media researchers have to keep studying hard to examine Twitter as news media.
Paper short abstract:
Social media such as Twitter provides an innovative information space for communicating environmental policy. In this paper, we compare and analyze how Japanese non-profit, government, and political organizations are currently utilizing Twitter for advocacy, engagement, and promotion.
Paper long abstract:
One of the most important innovations within the evolving Internet has been the widespread use of social media, exemplified by the popularity of social networking services such as Twitter, Facebook, and Youtube. Attracted by low cost, rapid dissemination, and the capability of maintaining continuous information- and communications-oriented relationships, political actors such as government offices (Cho & Park, 2011; Neiger, et al. 2013), as well as non-profit organizations (Ciszek, 2013) have become enthusiastic users of social media, particularly Twitter.
The possibilities of social media to attract publics and advocate for environmental causes have been embraced by many Japanese environmental actors, including government organizations and political parties. Promoting organizational goals, creating online discussion spaces for engagement, and striving to influence environmental policy are just some of the goals of these organizations.
In this paper, we analyze how Japanese environmental organizations are utilizing Twitter for advocacy, engagement, and promotion. Of the list of 172 active organizations in the GEPON (Global Environmental Policy Network) II Survey Japan (2012-13), a project led by Yutaka Tsujinaka of the University of Tsukuba, Japan, we identified 34 organizations that maintain websites and Twitter accounts. We compare their goals and objectives as stated on their websites with an analysis of their Twitter content over a period of three months (January to March 2017), in terms of advocating policy goals, promoting organizational objectives, and innovating by broadening their information networks. The results of our comparisons may have implications for investigating social media use by policy actors in terms of advocacy, engagement, and promotion.
Cho, Seong Eun, and Han Woo Park (2011). "Government organizations' innovative use of the Internet: The case of the Twitter activity of South Korea's Ministry for Food, Agriculture, Forestry and Fisheries," Scientometrics, 90(1): 9-23.
Ciszek, Erica (2013). "Advocacy and Amplification: Nonprofit Outreach and Empowerment Through Participatory Media," Public Relations Journal 7(2): 187-213.
Neiger, Brad L., Rosemary Thackeray, Scott H. Hurton, Callie R. Thackeray, and Jennifer H. Heese (2013). "Use of Twitter Among Local Health Departments: An Analysis of Information Sharing, Engagement, and Action," Journal of Medical Internet Research, 15(8): e177.