Abstract:

A journalist's reputation is, first of all, trust in the journalist as a representative of a social institution. Reputation depends on the position of the media they represent, the content they present as fact rather than fantasy, and their appeal to specific audiences. What components could complement the reputation scheme of journalism? They are probably personal, based on the realities of pragmatic times, when such concepts as honor, dignity, and business reputation depend on other interests when a journalist maliciously distorts facts, reports slanderous rumors, manipulates and distorts information in his interests. from selfless goals. This topic has become relevant in Kazakhstan after many media scandals in the country over the past year.

First of all, these bloggers became participants in social media campaigns and instant messengers to create financial pyramids. According to the Ministry of Internal Affairs of the Republic of Kazakhstan, in May 2022, 163 criminal cases were registered under Art. 217 “Creation and management of a financial (investment) pyramid”, which is almost half as much more as in 2021. For example, the court arrested the popular Vainers T. and Sh. in the case of the Mudaraba Capital financial pyramid in Almaty. Secondly, this is a question about the orbit of self-regulation or the ethics of a journalist. As government officials admit, self-regulation often doesn't work, especially when players may be "involved." These statements were related to a scandalous criminal case involving a former government official. Among the journalists, some began to manipulate public consciousness and lie.

At the Faculty of Journalism of the Al-Farabi Kazakh National University, a survey was conducted (February 2024) among 120 students of the Kazakh and Russian Department on the topic “Journalistic Ethics”, the results of which showed that young journalists have an extremely negative attitude towards against fakes, deception and negative attitudes to the audience's opinion. They believe “a journalist should be a psychologist, not a manipulator.”

Keywords: journalistic ethics, reputation, manipulation, Kazakhstan.