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Paper long abstract:

The analysis of empirical findings on both the endogenous and exogenous determinants of electoral mobilization as it evolved and manifested over the past two decades in Kyrgyzstan indicates that party-based campaign strategies tend to entail a varying combination of sporadic practices of electoral clientelism and media visibility and marketing strategies. On a theoretical level, this moderately contrasts the original propositions stressing the contextual effect of politico-institutional uncertainty on the proclivity amongst parties in developing democracies to employ a mix of both programmatic and clientelistic strategies to garner electoral support. As an examination of election campaign patterns observed from 1995 onwards demonstrates, the extent and manifestation of electoral clientelism exemplifying broader practices of informal politics in the region are not evidently straightforward, as seminally contended in a 'clans politics' model. The purported effect of informal practices on elite re-structuring and competition and protest and electoral mobilization tends to be rather conditioned by a robust effect of both electoral institutions and the broader political environment.

In effect, the prevailing campaign strategies prioritized by major parties for voter mobilization purposes, following the shift to a closed-list proportional representation system in 2007 and significant political changes associated with 2010 popular uprising and ensuing regime change, observably involved a varying combination of infrequent practices of electoral clientelism, including, most notably illicit practices of vote-buying, media marketing strategies, some organizational investments and the misuse of administrative resources favoring the incumbency. Mitigated by the presumed effect of a national party list voting system, there has been a growing tendency amongst new inchoate parties to resort systematically to vote-buying practices, especially during local election campaigns, or alternatively invest in some organizational infrastructure such as operating temporary regional party offices that similarly to vote-buying and infrastructure development services proved fairly effective in accomplishing electoral goals given the absence of reified party brands and reputations. In the meantime, building successful party-based campaign strategies evidently, and as a matter of emergent pattern influenced considerably by the PR voting system, proved to be associated with considerable investments toward enhancing party visibility by displaying high-cost political ads on TV, radio and newspaper outlets, organizing billboard campaigns and distributing campaign materials.