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Paper long abstract:

Migration processes are very relevant for Kazakhstan and Russia. The imbalance of development between the countries of the region; the transit component of the territory of Kazakhstan and Russia; the complex interethnic composition of countries contribute to the permanent control of the migration policy of the republics.

Most often, labor migrants are called "guest workers", the term has an ironic character. Migrants are people forced to come to work because of a difficult economic situation. In this connection, the public of the host country has a contemptuous attitude towards "guest-workers" as to the spreaders of the "contagion", instigators of the criminal situation and other stereotypes.

While integration and globalization suggest that society will accept this group of people as an equal to itself, and not as a potential threat.

The task of the media is to ensure proper public perception of migration issues: an understanding of the global nature of this topic, an objective assessment of migration processes, a "normal" image of a migrant, etc.

Studies of public opinion have shown that Kazakhstanis hold a neutral stance towards the problems of media coverage of issues on migrants. However, he believes that among migrants it is possible to identify more socially destructive people, for whom control is needed.

In modern Russian publications, the idea of "we" is rather emphasized. And in this case, journalists benefit from the idea of "their" and "others" to attract the audience. According to Russian researchers of this topic, the image of a migrant in the media is a multi-stage design, consisting of personal and editorial settings, stereotypes, oppositions, verbal aggression, etc.

The analysis of the publication in the mass media and social networks of Kazakhstan and Russia allows us to divide the problems of the migration process into themes: crime, international conflicts, interethnic / international marriages.

The role and responsibility of the media in regulating migration processes is to explain the laws and regulations of labor migration and emigration, to inform objectively about migration processes and events related to it, to create a "normal" image of the migrant.

This paper was accepted last year by the was accepted for CESS 2018. But I couldn't take part in the conference. The organization committee allowed me to send it thise time.