An Enterprise Journalism In Kazakhstan: Reality Or Myth?
(Al-Farabi Kazakh National University)
The problem of the labor market in journalism and business of media education in Kazakhstan is universally valid, it reflects the diverse state of the media in the post-Soviet media model. Firstly, the search for a national identity. Secondly, market competition. Thirdly, the reform of the system of journalistic education in the conditions of state independence and the transition from the ideology of communism to a democratic society. The President of the country sets the goal of "training personnel adapted to the global competition in the field of knowledge." In these conditions, the principle of entrepreneurship becomes relevant in the system of journalistic education. However, there is an acute lack of a planned educational tradition in the field of teaching the basics of entrepreneurial journalism. The author of the article discuss this new understanding of media journalism. Relevant issues are the update of educational programs, activities in the field of professional development as journalists. At present there are 2,286 media in Kazakhstan. Of these, printed - 86%, electronic 11%, news agencies - 3%. State media about 30%, the rest of the media are non-state. At present, 77% of the population has access to the Internet in the country. Mobile communication provides access to information, influences the platform for receiving news. Advertising passes, as elsewhere from traditional printed media to online, the state subsidy is mainly reserved only for state-owned media -29.8%. Journalism practice shows that now there are three main areas of media activity: support from one of the oligarchs; "yellowness" of the publications; state order or state subsidy. The development of entrepreneurial journalism can be an incentive for the creation of civil journalism.
Professional Values In A New Media Economy: Case Studies Of Entrepreneurial Journalism In Post-soviet Countries