Paper short abstract:

This presentation will discuss the process of conflicts resolution in business through a case study of Japanese travel company in Guangzhou, China.

Paper long abstract:

This presentation will discuss the process of conflicts resolution in business through a case study of Japanese travel company in Guangzhou, China. The company is famous travel company in Japan and its Guangzhou branch opened in 2008. There were approximately 30 employees at the branch, 80% of which were Chinese; 60% of these Chinese employees used the Japanese language for their jobs on the average. The company's main business focused on Japanese customers. However, because Japan's travel market was small compared to China's, the company wanted to gradually transition their customer base from Japanese to the Chinese customers. In the office, the conflicts, which is better, "Japanese style" or "Chinese style"?, are always existed potentially. Not only social relationships but also the arrangement and use of materials affects such conflicts. Conflicts reveal there are disagreements among the employees on the subject. I examine the process of negotiation and comparison between "Chinese style" and "Japanese style", and explore their recognition of each other is not consistent. Conflicts are the process that they find new ideas and identities each other.