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Land08


Winescapes across the World: Global Influences and Local Impacts 
Convenors:
Kathleen Brosnan (University of Oklahoma)
Julie McIntyre (University of Newcastle, Australia)
Eunice Nodari (Universidade Federal de Santa Catarina)
Gabriella Petrick (Ruhr University Bochum)
Colin Coates (Glendon College, York University)
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Formats:
Panel
Streams:
Landscapes of Cultivation and Consumption
Location:
Room 15
Sessions:
Monday 19 August, -, -
Time zone: Europe/Helsinki
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Short Abstract:

Panel explores how globalization influenced local viticulture, from established wine centers like Bordeaux to newcomers such as Brazil, and for usurpers in the USA and Australia seeking to expand market share. Responding to global trends and climate change, growers shaped water and land uses.

Long Abstract:

Panel examines local environmental impacts of participation in global wine markets in the second era of globalization. Expansion of vitis vinifera initially was part of interconnected, ongoing processes of ecological imperialism and settler colonialism that began in an era of global trade, not globalization. This trade involved movement of species but included a limited number of finished wines that justified transport over long distances. These limitations continued as the world entered the first era of globalization in mid-nineteenth century. Globalization is distinguished from global trade that preceded it. Globalization involves integration of commodity, capital and labor markets on a global scale. Market integration occurred when commodity prices converged, or when prices for the same commodity in different regional or local markets around the world approached each other. The second era of globalization began around 1980 and had profound implications for the world’s wine industry. Established nations such as France fought to protect market share, while “New World” producers such as the United States and Australia asserted new retail power. And newcomers such as Brazil claimed a foothold, first working to control domestic markets. This competition took place during the Anthropocene as climate change affected local growing practices, including choices about irrigation and farming more marginal lands, as well as choices about which grape clones would consistently produce marketable vintages but survive rising temperatures. With scholars from four continents, panel examines the local ecological consequences of globalization in the vineyards of France, Brazil, Australia, and the USA.

Accepted papers:

Session 1 Monday 19 August, 2024, -
Session 2 Monday 19 August, 2024, -