Paper short abstract:

A study on dress identity and reconfiguration among youths in Nigeria revealed a rise in cross-dressing, online selection of styles and expression of gender identities. Loss of dignity of labour and deviation from values were observed. Educational campaign for youths was recommended.

Paper long abstract:

Youths often set fashion trends by dictating dress styles and expressing identity. Nigeria has the largest youth population globally. Historically, Nigerian dress has been conservative until the advent of Information and Communication Technology (ICT). The study examined the impact of ICT on the dress culture among youths and the factors influencing the dress. The study adopted a qualitative and quantitative approach. Purposive sampling was used to select 400 youths with variant dressing from Southwest Nigeria. Primary and secondary data were collected. Information on gender identities, impact and reasons for the dressing were gathered. Data was analysed using Atlas.ti. Results show a growing trend in cross-dressing and customised dresses in the form of T-shirts. Gender identities are reflected in sagging, hair-locks, and earrings among males while the females express themselves in shorts, body exposure and nudity. ICT has influenced the dressing patterns of youths making them shift from established traditional patterns. They select their styles online, promote Western culture and change their gender identities. Values for dignity, hard work and achievement towards their career tend towards negativity. Moral values are trampled upon. There is an increasing intensity of get-rich-quick syndrome. The study concludes that the sociocultural values before the 21st century seem to be going into extinction and negatively impacting the future of youths. The study recommends that youth organisations carry out a more educative campaign against the negative concept attached to reconfigured dress among youths in Southwest Nigeria.