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Accepted Paper:
An Examination of Hausa Islamic Satellite Stations & The Use of Islamic Popular Culture
Ibrahim Uba Yusuf
(University of Maiduguri)
The study examines how Islamic Satellite Stations that broadcast programmes in Hausa Language use Islamic Popular Culture.
Paper long abstract:
The study examines Hausa Islamic satellite stations usage of popular culture. There are divergent views about the Islamic prohibition and legality of popular culture. In spite of the differences, Hausa Islamic satellite stations are using popular culture in their daily programming. The Hausa Islamic satellite stations are 21st century innovation in northern parts of Nigeria that emerged to address the contestation for broadcast space in conventional media organizations. The study is guided by three main objectives; identify popular culture in selected Hausa Islamic satellite media organizations; examine the nature of popular culture used in the media organizations, and examine the airtime allotment of pop culture in the selected media. The study is confined within the postulations of political economy theory. A mixture of qualitative content analysis and key informant interviews were utilized as method of study. Preliminary findings reveal that the popular culture used in the selected Hausa satellite media such as Africa TV3, Al-Faydah, Sunnah TV and Wisal Hausa differs. Popular culture in the Sunni owned media organizations like Africa TV3 have no instrumentals and women as artistes. While that of the Darika-led media contains instrumental and use popular culture with women in them. It is the conclusion of this study that because of the ideological differences among the various Islamic movements in northern part of Nigeria , the production and usage of popular culture in the selected Hausa Islamic satellite stations differs significantly.