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Paper long abstract:

This paper attempts to analyse the main instruments of the PRC's "soft power" policy in Central Asia, and the prerequisites and consequences of its use. The authors substantiate the idea that China considers the use of "soft power" tools in its foreign policy activities to be one of the most effective means of implementing a strategic course to strengthen the country’s geopolitical presence and help it become a leading global power; China attaches great importance to the development of relations with its closest neighbors, and the creation of a kind of "security belt" around the country. At the same time, the increasing role of global projects such as the BRI and financial instrument such as the AIIB further strengthens the position of the PRC. In addition to financial instruments, Beijing is actively promoting cooperation programs in the field of education, including exchange students and young leaders. However, despite the enormous efforts and concentration of soft power tools, the presence of differences in mentality, culture and traditions does not allow the China to fully achieve the "favor" of the local population. To conduct in-depth research, the paper uses the methods of expert’s assessment, analysis of a large number of scientific materials with specific examples that clearly reflect the appears of the use of "soft power" and its results. It was concluded that China's desire to have a firm presence in Central Asia will grow steadily. This causes concern not only for the countries of the region themselves, but also for other global actors.