Paper short abstract:

This paper delves into the shared experience of plus-size Japanese women in Tokyo, Japan. It focuses on fashion events which act as a source for collective effervescence, community building, feelings of inclusions, negotiating identity, social support, and body positivity.

Paper long abstract:

As is the case in most industrialized nations, female body ideals change dramatically over time. Throughout its long history, Japan has proved to be no different. From the post-WWII voluptuous womanly figure, to the prepubescent, flat-chested girliness of the 1970s and 1980s, to the current body ideal with nearly unattainable proportions achieved only with extensive aid from the booming weight-loss industry, Japanese women have struggled throughout history to achieve the “perfect” body. This paper focuses on plus-size-identifying women in Tokyo and their search for a sense of place, self, body positivity, and community. I discuss the current climate of female body image in Japan as well as societal perceptions of Japanese plus-size women. I argue that many plus size women in Tokyo connect through shared struggle and life experience. I also argue that plus-size fashion events act as a source of collective effervescence and encourage positive body image. I found that plus-size fashion events promote body positivity, a clearer sense of self, and feelings of comfort, inclusion, and social support. This paper draws conclusions about female body identity, community-building, and shared struggle.