Paper short abstract:

We will focus on how traditional food work can be a way to face emerging crisis, by analysing how women breadwinners in Algeria make and sell traditional food (dishes) (heritage) using social media (technology) and how this became a constant source of income for many housewives/families.

Paper long abstract:

The Covid crisis and its aftermath in Algeria led to a social and economic earthquake that affected many families who suddenly found themselves without a breadwinner because of the death of the father or the loss of his job, which forced the women of the family, whether wives or daughters, to bear the responsibility of feeding their families by preparing and selling some types of food, especially traditional dishes.

Given to their inability to open private shops or official restaurants due to the high costs, especially of rent, in addition to the bureaucracy of the regulations and the difficulty of providing all the required documents, the opted for working from home method. So they prepare and make traditional foods in their homes and use social networks like facebook or instagram to sell their products to public, and this method had a huge success and became very popular, and quickly making and selling traditional foods has become a constant source of income for many housewives/families.

In this paper we will focus on how food work is changed/has changed in the context of the crisis, by trying to analyze this phenomena and explain how fragile women/families in the time of crisis has used a popular heritage (traditional foods) to reproduce it in a way that provides them with an income for their families, and how they has used new technologies efficiently to reach customers and buy their products and achieve their goals, and how this changed their life and the life of their families. the duality of heritage (traditional foods)/technology (social medias) and the possibilties it offers will be also discussed.