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Accepted Paper:
"The city is ours!" - Unification of youth subcultures through rebranding of the city
Andrej Ivan Nuredinović
(Faculty of Humanities and Social Sciences University of Zagreb)
Paper short abstract:
This paper draws upon relatively recent activities of subcultural and postsubcultural actors in Zagreb, Croatia made as an answer to gentrification of the city's public spaces. This research is based on the ethnographic method of participant observation inside ultras, punk and graffiti subculture.
Paper long abstract:
This paper is about relatively recent activities of subcultural and postsubcultural actors in Zagreb, Croatia. The research is based on the ethnographic method of participant observation inside modern ultras, punk and graffiti subcultures and secondary resource analysis. Through David Harvey's "right to the city" we describe processes of institutionalization and gentrification of public spaces while quietly banishing youth subcultures from the city centre. Youth subcultures, not long ago in an urban war with each other, recreate the image of the city through their common visual and verbal expression all a while revealing the important structural problems that exist in the city.