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I will approach my own theoretical trajectory in the analysis of the recovery of the Camino de Santiago. In particular, the focus on the concept of "heritage regime" has led me to rethink the role played by associationism in the process of heritagization.
The concept has allowed me to discover the ambiguous, essentially paradoxical and contradictory character of the associations as a value producer for the tourist market of the pilgrimage to which they themselves oppose.