Paper short abstract:

The main accent in the presentation is focused on two types of social visions about crafts and their places in people’s lives and homes.

Paper long abstract:

The main accent in the presentation is focused on two types of social visions about crafts and their places in people's lives and homes. The first is concentrated on Ideology of preserving the heritage during the communist regime in Bulgaria, the second one points out new market-oriented strategies after the fall of the regime. Both are put into the broader context of economic tendencies and analyzed as a part of common processes closely connected to people identities in different social environments. Shifting between communist internationalism and local dimensions of nationalism in 60-ties - 80-ies (XXth century) is one of the main factors, defining state policy towards national craft's thesaurus. Crafts became a way of life for big groups of people (suffering from different diseases) after a long period of prohibitions, oriented toward private enterprises. The models and aesthetic of craft production is in the hands of special committees, responsible for preserving national style in craft works. This is the base of next changes, after the fall of a political regime, when craft production became a part of new ideology but in new economic conditions. To study all these processes the craft production is put into a whole picture of aesthetic, ideological and social transformations, concerning people lives.