Paper short abstract:

In my paper I'm trying to systematize the basic narrative aspects behind cultural discourses about economy: grand narratives or metanarratives of economy and small, everyday narratives of life as a consumer.

Paper long abstract:

My paper is starting point for a project, where we going to deal with the following questions about cultural or ethnological aspects of economy:

How do people understand and explain their everyday behavior in terms of economic discourses, small stories and grand narratives? What effect do prevailing cultural narratives and discourses have on people's actual behavior? How do people view their own agency in relation to economic concepts and models of thought?

How do our broader notions of the economy affect our everyday lives? How do they shape our living spaces, influence how we produce and consume? What kinds of spaces of marketing the idea of "experience economy" advances? What are the consequences of the "new" technology based economy for the late modern working conditions as well as the idea of work and other economic activity?

In my paper I'm trying to systematize the basic narrative aspects behind cultural discourses about economy: grand narratives or metanarratives of economy and small, everyday narratives of life as a consumer. How do different narratives manifest in concrete examples of public discourses and life historical stories?