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In this paper I want to ilustrate resiliences of the national borders in NW Iberia,refering the market expressions of celtophilia in Portugal and Galicia (NW Spain).
The market phenomena that Celtophilia induces in Portugal and Galicia, in spite of its cosmopolitan matrix, reveal themselves to be surprisingly dependent on limits imposed by the government formulas used in each of the Iberian states and on the specific histories of the construction of cultures that occurred in the two countries. These political-administrative and ideological boundaries significantly condition the rethoric of appropriation of the past that the Portuguese and the Galicians can exercise with great prospects today. Following U. Hannerz's suggestions (1992), it could be said "cultural flows" in contemporary Europe are conditioned in several ways, some of them quite resilient indeed in spite of the ongoing process of "Europeanization" .