Paper short abstract:

In post-Soviet Georgia traditional cultural heritage has covered many aspects of human life thanks to the digital world. In parallel with the growing dependence of state institutions on cultural heritage, as well as the development of the tourism sector, the traditional culture of weaving and embroidery, which has been partially forgotten, is being reincarnated in modern Georgia.

Paper long abstract:

The younger generation developed an interest in intangible cultural heritage, they began to study and revive the knowledge of previous generations. The involvement of Georgia in international cultural heritage conventions, with the support of the state institutions and the non-governmental sector, has made these processes more diverse and interesting. Cultural heritage documentaries, small-format videos, digital catalogs of traditional jewelry and other digital resources shared widely on social media are accessible to the general public and stimulate the next generation interested in traditional crafts.

From the very beginning, Internet technologies and the virtual world have become a means of mass access to traditional culture, and in conditions of the pandemic, this process has become more noticeable. Computer technology and social networks have become more often used not only in terms of advertising traditional crafts, but also in terms of sharing experiences. Having been geographically distant from each other and more limited in pandemic conditions remote communication the craftsmen have overcome the geographical distance and expanded the cognitive area of the intangible cultural heritage via the Internet.