Accepted paper:

Narcissism in London Rap: How Music-Videos Redefine the Self-Representation of Young Activists

Authors:

Emilio G. Berrocal

Paper short abstract:

This paper looks at the prominent role that hip-hop music-videos have acquired in urban social movements, raising the question whether narcissism is an appropriate key of reading for such a phenomenon in the domain of activism.

Paper long abstract:

This paper looks at the prominent role that hip-hop music-videos have acquired in urban social movements. By focusing on some acts of the London Conscious Hip-Hop Scene, the paper will raise the question whether narcissism is an appropriate key of reading with respect to the massive use of the narrative power of the image for rappers/activists to promote their campaigns. Building on ethnographic data in London Rap, we will first show and comment some video-strategies of self-representation, and then offer some insights into the cognitive changes at stake in the passage from a scriptural- and analogic-narcissism to a video- and digital-narcissism.

panel P29
Visibility of dissent: meanings and repercussions of urban activism through digital photography and video