Paper short abstract:

This paper documents and analyses from the perspective of economic anthropology, how a private Chinese company dealt with new issues such as indigenization in Zimbabwe, and integrated the company's culture with Zimbabwe culture.

Paper long abstract:

In 21st century, there have been more and more Chinese companies eager to go abroad and started their process of internationalization, encouraged by the Chinese government's policy of "going out". At present, more than 2000 Chinese companies made investment in over 50 African countries. The focus of this article is about the cultural adaption of Chinese companies in Africa. The author documented and analyzed from the perspective of economic anthropology, how a private Chinese company dealt with new issues such as indigenization in Zimbabwe, and integrated the company's culture with Zimbabwe culture. This in-depth case study contributed a new thought of the internationalization and localization of Chinese companies abroad.